Personal branding coach and photographer for leaders who are the face of their business.
The future self we seek is not some distant destination. It's already within us, waiting to be embodied.
Sometimes, this truth gets clouded by life's twists and turns. The winding roads we travel can make it difficult to see the potential and possibility within.
For me, the challenges began early on - abandonment, loss and parental substance abuse weighing on my childhood. Those wounds leave scars, casting shadows where there could be light, and constriction where there could be expansion. For longer than was healthy, I allowed them to confine me within their narrow boundaries.
Perhaps you've experienced similar dynamics playing out in your own life? Maybe outdated identities and familiar struggles are making it difficult to picture, let alone embody, who you're truly meant to become.
I've come to know that we all have the power to cast off the layers that obscure the brilliance of who we are. I've seen it in my own life and I see it play out in the incredibly talented people I work with - in the shedding of the old, we make room for the magic of the new.
So what if you accepted the invitation to take a self-defining leap: dared to see yourself anew, untethered from past narratives. To step boldly into the brilliant future you were always destined to claim?
When we work together, I don't seek to ‘create’ something new for you; but to awaken the luminous truth that already lies at your core. It’s a journey not just of self-discovery, it's of soulful revolution and evolution. A reclaiming of who you are and a manifestation of who you aspire to be.
My own radiant evolution
Grief is a great teacher
Grieving my mother's death at age 14, my dad taught me to channel grief in positive ways: surfing into the sunset and creative expression. And so began beachside fashion shoots with friends, revealing my calling to help others into their most expansive, authentic selves.
2001: From Byron Bay to London
Swapping my surfboard for a sewing machine, I got a Diploma in Fashion Design and took a job as a fashion stylist in London. I curated aesthetics alongside iconic photographers for elite publications like Harpers Bazaar, Cosmopolitan, Cleo and Vogue. I found myself wondering - why is this elevated visual identity reserved only for models, and not for entrepreneurs and thought leaders? A seed had been planted - I would democratise personal branding.
2017: Finally! Alignment feels so good
Opening my own photography studio provided a playground for amplifying the personal brands of 6 and 7 figure business leaders. I then launched "The Go-To Photographer" business school to teach photographers how to create a business based on freedom, fulfilment and flexibility.
2010: Dreams and detours
With dreams of becoming a photographer, I moved to Melbourne to study photography at RMIT when life handed me two unexpected changes: motherhood and the loss of my best friend, my dad. With studies and a child to support, I began an unplanned entrepreneurial adventure. This detour would soon propel bigger dreams into reality.
2020: Alchemising my strengths - the next evolution
Returning to my childhood hometown of Byron Bay marks the next step in a journey of intentionally aligning my work with my deepest passions and skills. Following my heart's callings showed me the power of connecting with purpose and claiming a bigger future - a path I now guide others along as a speaker and ICF accredited life and business coach.
Awakening human potential drives all my endeavours.
My life's work stems from a belief that we all have the power to craft our own path by following our heart's callings into work we love - work that allows us to share our gifts in service of others. This conviction means I consistently engage in work that is both fulfilling and purposeful, while guiding others to claim the extraordinary realities awaiting them. It also means I am privileged to have opportunities to channel my skills and passions into charitable partnerships with organisations that share my ethos of impact and uplifting lives, including The Hunger Project and Northern Rivers Women's Organisation.
Build a better personal brand, from within.
Personal branding isn't just about showcasing your talents. It's about honouring your truth, purpose and potential.
Embracing this holistic concept of personal branding was the wake up call that made way for a personal and professional revolution that I now get to lead with my clients. The ones making the most money and landing the best opportunities all have one thing in common: strong personal brands. But it's not just about the money and opportunities. It's also about freedom, alignment and fulfilment - a holistic approach. And nothing fills my cup more than working with amazing humans like you to nail that down.
Prue x
When you FEEL better about your brand, you can BE better about your business