You Already Have the Story, Expertise & Experience.
Now, let’s turn it into a profitable, aligned business—one that gives you more impact, freedom, and income.
Next Cohort begins
Wednesday 16th April 2025
Let me guess..
There's a deep sense inside you—a knowing that you're meant for more. You've worked hard to get where you are, but something still feels misaligned.
You Know You're Meant for More…
✔ You have years of experience, but people still don’t see you as the go-to expert
✔ You’re doing too much, offering too many services—and still feeling undervalued
✔ You’re tired of trading time for money and want to create a signature offer that scales
✔ You feel stuck, invisible, or overwhelmed by how to position yourself online
✔ You know you’re here to make a bigger impact, but you’re holding yourself back
It’s time to own your expertise, refine your business, and step into the next version of YOU.
This Is For You If…
You’re a creative, coach, or consultant who’s ready to pivot and step into your next level of success.
You’re a solopreneur and the face of your business—but you’re tired of playing small.
You want to build a brand that feels aligned, attract premium clients, and get paid to be YOU.
You know something needs to change, and you’re ready to take action now.
It’s time to own your expertise, refine your business, and step into the next version of YOU.
“Working with Prue not only helped enhance my personal brand but also integrate it seamlessly with my business.”
The Go-To Academy
A Proven Framework for an Aligned, Profitable Brand
This isn’t about forcing yourself to market harder, post more, or burn yourself out trying to “do all the things.”
It’s about getting clear on your purpose, owning your gifts, and creating a business that FEELS good—while getting paid what you’re worth..
The Element Framework™
01 | ENHANCE
Connect with your higher self, remember why you’re here, and align your business with your vision and values
02 | EVOLVE
Turn your soul mission into your superpower and create a signature offer that positions you as the go-to expert.
3 | EMBODY
Develop a magnetic personal brand with clear messaging, an aligned aesthetic, and a confident presence.
04 | EXPAND
Build your signature framework, process, or methodology so you can charge premium prices and scale with ease.
05 | EVOKE
Step into thought leadership, visibility, and authentic marketing that attracts aligned clients.
06 | EMERGE
Show up authentically and effortlessly, leverage the EMERGE Formula (one piece of content = 10+ touchpoints), and let your brand do the work for you.
When you own your story, experience & expertise and communicate it clearly, clients naturally come to YOU.
RAVE REVIEWS
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"Step Into Your Future Self."
“Prue forced me to refine my business goals, to put myself out there. I had retreated into my shell a bit and she pushed me back out. She gives you the tools and prompts you to refine your answers, but never takes over the process I wanted to be seen as someone credible who took her business seriously, even when I didn't really have a business at that point. I followed Prue's lead on that... stepping into that future you - the future version of yourself.
JULIA FORTE, Photographer:
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"Bringing Visions to Life"
"Working with Prue is the only way I was able to bring my vision to life and I can't thank her enough!"
CAT DUNN, Online Business Manager
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"Weight Lifted, Motivation Restored"
"I just wanted to thank you so much. I honestly feel a huge weight has already shifted. I have felt stuck in a rut for such a long time but am now feeling inspired and motivated."
ZOE LAWS, General Manager - The Agency
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From Idea to Action
"I felt confident I’d get great results, but what truly stood out was Prue’s process—helping you take your personal brand from just an idea to a fully realised vision, while walking alongside you as you step into it."
SARAH LITTLE, Leadership Consultant
What’s Included:
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Dedicated 2.5-hour co-working sessions using the EMERGE Formula—so you create high-converting content with ease & support
Worth $4,500
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Coaching sessions to break through roadblocks, refine strategy & stay accountable.
Worth $4,500
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On-demand trainings, templates, AI prompts & tools designed to help you build, market, and scale your business with ease.
Instant access to proven strategies, real-world frameworks, and plug-and-play templates—everything you need to create momentum and get results, faster.
Worth $3,300
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Exclusive WhatsApp group for direct access to me + a network of aligned, ambitious entrepreneurs.
Tap into 50+ years of collective experience inside our highly engaged community—where insights, strategies, and support are always at your fingertips.
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Early Access to Retreats & Priority Booking for Photoshoots. 15% discount.
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As part of The Go-To Business Academy, you’ll have the opportunity to be featured on the Seen and Heard podcast, sharing your business, mission, and story with Prue’s network of over 7,000 people.
This exclusive PR opportunity is designed to amplify your voice, expand your reach, and elevate your brand.
What’s Included:
Brand Visibility & Thought Leadership – Be positioned as an industry expert, sharing your expertise and unique process with an engaged audience.
Evergreen Marketing Asset – Your episode remains online indefinitely, continuously discovered by potential clients and collaborators.
Video & Social Media Content – Professionally edited video snippets to repurpose across your platforms, increasing reach and engagement.
SEO & Website Traffic – Your feature includes a backlink to your website, boosting your visibility in search results.
Practice Your Story & Signature Process – Gain confidence in articulating your message in a way that attracts your dream clients.
This is an exclusive opportunity for Academy members, giving you lifelong exposure, credibility, and content to fuel your business growth.
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Create your personalised roadmap so you know exactly what to focus on first.
Worth $595
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COMMUNITY
A safe, empowering space where you are truly seen, supported, and connected with like-minded entrepreneurs who share your vision for growth.
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SUPPORT
Receive direct mentorship from Prue to break through limitations, gain clarity, and step into your next level—so you can move forward with confidence in both life and business.
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ACCOUNTABILITY
A dedicated tracking system and built-in momentum structures to ensure you stay aligned, take action, and focus on what truly moves the needle in your business.
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COMMITMENT
Saying "yes" to yourself means fully stepping into your vision with a clear, adaptable roadmap—designed to bring your purpose, brand, and business into full alignment.
How to Join
GROUP MENTORSHIP
Intimate Group of 12
Includes:
Bi-monthly group coaching sessions 60 minutes. ($4,500)
Bi-monthly deep focus / co-creation sessions 2.5 hours. ($4,500)
Go-to Business Academy program (valued at $3000)
Podcast Appearance & PR opportunity ($1,500)
Exclusive Discounts & early bird access to retreats and photoshoots.
Add-on 1:1’s for a discounted hourly rate
BONUS: 1:1 strategy session ($595) personalised roadmap for your success.
Upfront Payment
$3,300 AUD for 3 months (or $1,150/month)
$5,500 AUD for 6 months (or $950/month)
VIP MENTORSHIP
Limited places 4
Includes:
Everything from The Group Mentorship
Private coaching sessions with Prue Aja
Private Whatsapp access to Prue Aja for the duration
Upfront Payment
$4,400 for 3 months (or $1,500/month)
(6 private sessions)
$7,500 for 6 months (or $1,250/month)
(12 private sessions)
What If You Finally Went All In?
Imagine three months from now...
You’ve built an aligned personal brand that attracts dream clients effortlessly
You’re charging premium rates with your Signature offer and process and working LESS while making MORE.
You feel clear, confident, and fully in your power—ready to be seen and heard
The only thing between you and that version of you… is taking the first step.
Doors are open. Are you in?
Your Success is Guaranteed
Your journey should feel aligned every step of the way.
1:1 Strategy Session Guarantee
If you feel the program isn’t working for you after 30 days, we’ll schedule a 1:1 strategy session (valued at $595) to refine your approach.
Flexible Cancellation Policy
Cancel your membership anytime with 30 days’ notice. Please note, if you choose to cancel, you will not have the opportunity to rejoin the program for 12 months.
From styling and photography to coaching and scaling multiple businesses, I've learned to face fears, own my worth, and build a life of freedom and purpose.
My Journey
As an independent parent, I relied on my business to provide both stability and freedom, proving that you can indeed get paid for being yourself and doing what you love. This journey led me to discover the power of a personal brand. Aligning your story, expertise, and essence not only attracts premium opportunities but also fosters trust, clarity, and confidence in your work.
Hi, I'm Prue Aja,
the founder of the Go-To Business Academy. With over 20 years of experience, I've dedicated my career to only doing work I love
with WHO I want,
WHEN I want,
and HOW I want.
I created the Go-To Academy to help coaches, consultants, and creative entrepreneurs have the same freedom, fulfillment, and success I achieved. My goal is to empower you to:
Work Smarter: Implement strategies that save time and increase efficiency.
Scale Sustainably: Grow your business without sacrificing your well-being.
Live on Your Terms: Build a life and business that align with your personal values and aspirations.
What I Bring to the Table
Entrepreneurial Success: Successfully started and sold four different businesses.
Coaching Expertise: ICF-accredited coach with over 300 hours of coaching and mentoring.
Proven Framework: Combines real-world entrepreneurial experience with coaching techniques to help you break free from limiting beliefs and align with your true potential.
Holistic Approach: Focuses on mindset, personal development, and business strategy to create lasting success.
“The privilege of a lifetime is to become who you truly are.”
— Carl Jung
"Inspiration fuelled by strategy."
- Tara O’Hehir
"Fast-track your success with support."
- Anna Hamilton
“Holistic Approach for Long-Term Success”
-Bec Gallagher
Everything you get inside the Go-To Academy
Deeply transformative, powerfully productive, and fully supportive.
Module One
ENHANCE
Clarity and Success Mindset
Uncover your unique story, purpose, and goals. This is where we set the foundation for your personal brand by gaining clarity on what truly matters and shifting your mindset to support your vision.
Inside this module, you’ll:
Discover Your Purpose: Identify the key stories, experiences, and expertise that align with your higher self.
Break Through Limiting Beliefs: Reframe self-doubt and build a resilient mindset for success.
Clarify Your Vision: Craft a clear picture of your personal and professional way of being.
Set Intentional Habits: Align your actions with your big-picture vision.
Create Your Foundation: Lay the groundwork for your personal brand strategy.
Module Two
EVOLVE
Strategise and Align Expertise with Premium Offers.
Align your expertise and experience with premium services that showcase your value and meet the needs of your ideal clients.
Inside this module, you’ll:
Define Your Signature Offer: Build services that align with your expertise and attract premium clients.
Nail Your Niche: Get crystal-clear on who you serve and how you serve them.
Craft Your Value Proposition: Communicate your unique value with clarity and confidence.
Build a Pricing Strategy: Confidently set premium prices that reflect your worth.
Align with Your Ideal Clients: Identify and attract the people who need your services most.
Module Three
EMBODY
Developing Your Authentic Personal Brand
Build a personal brand that’s magnetic, memorable, and aligned with your essence.
Inside this module, you’ll:
Create Your Brand Identity: Develop a cohesive and authentic look, tone, and presence.
Master Storytelling: Learn to share your story in a way that resonates and inspires.
Refine Your Messaging: Clearly articulate who you are, what you do, and why it matters.
Show Up Authentically: Build confidence in presenting yourself to your audience.
Develop Visual Assets: Use professional tools like Canva to create standout brand visuals.
Module Four
EXPAND
Scalable Systems for Consistent Growth
Set up systems and strategies that allow you to grow your business without sacrificing your freedom.
Inside this module, you’ll:
Streamline Processes: Automate repetitive tasks to save time and focus on what matters most.
Build Scalable Offers: Create courses, group programs, or memberships to expand your impact.
Set Up Sales Funnels: Develop simple but effective systems for lead generation and sales.
Use AI-Powered Tools: Leverage automation to simplify workflows and enhance client experience.
Maximise Your Time: Build a business that works for you, not the other way around.
Module Five
EMERGE
Sustaining Impact, Scaling Influence, and Leading with Freedom
Step into your role as a thought leader, ensuring long-term freedom and legacy-driven success.
Inside this module, you’ll:
Refine Your Long-Term Vision: Set goals for continued growth and legacy-building.
Build Visibility: Position yourself as a trusted authority in your industry.
Lead with Confidence: Step into leadership roles with ease and authenticity.
Scale Your Impact: Expand your influence through speaking, coaching, or consulting.
Sustain Freedom: Create systems that allow you to work on your terms while scaling.
Who You Will Become…
By being a part of the Go-To Academy you’ll step into your role as a confident, magnetic leader who is recognised as the go-to expert in your industry.
You’ll have the clarity, tools, and systems to align your business with your purpose, attract premium clients, and create a life of freedom, fulfilment, and legacy.
Your fullest outward expression lies on the other side of understanding your inner purpose.
It cannot be figured out.
It can only be revealed.
FAQs
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This is a 12 Week program with the option to continue on for support, accountability and community.
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Yes, you can cancel with one month’s notice. Please schedule a coaching call before deciding to cancel. Note that this program aims for deep transformation, and you won’t be able to rejoin for 12 months. For those who paid in full, refunds will be prorated based on unused time.
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Weekly group calls AEDT (Sydney Time)
Wednesdays
Coaching and mentoring (60-90 minutes)
Deep focus session 9:30 am - 12pm
Monthly 1:1 coaching available on Tuesdays and Thursdays.
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No problem. Just send me an email at: studio@prueaja.com or book a chat with me here.
“Prue was able to connect who I am and what I wanted to something tangible and bigger.
I got confidence that I could do what I was doing, even though it was all still so new. She's so good at that. I always felt supported, never silly or self-conscious. I was walking into this whole new world with her by my side.
Grace Zielinski, Founder and award-winning IT executive
Schedule A Call
Still unsure if this experience is right for you? Schedule a time to chat with Prue to learn more!