GO-TO BUSINESS ACADEMY

Your Vision. Your Goals. Your Transformation.

Begins 5th February 2025

Are you ready to stop playing small and start getting paid for being YOU?

The Go-To Business Academy is designed for visionary entrepreneurs who are ready to step into their role as the go-to expert in their industry while building a profitable, aligned, and sustainable business they love.

This is your opportunity to align your personal brand and business goals with the clarity, confidence, and actionable tools needed to achieve lasting success. With the support of a thriving community, accountability systems, and expert guidance, this program is your pathway to creating a business on your terms.

For Visionary Coaches, Consultants, and Creative Entrepreneurs.

What is the Go-To Experience?

Go-To Business Academy is a six-month transformational program designed to help business owners like you:

  • Nail your niche and position yourself as the go-to expert.

  • Charge a premium for your services.

  • Reclaim your time to focus on what lights you up.

  • Build systems and strategies that scale your business with ease.

This is more than just a business program; it’s a comprehensive framework for mindset mastery, brand clarity, and sustainable growth—giving you the tools, confidence, and support to thrive.

You’re ready for this if you’re

  • Tired of feeling stuck, drained, and disconnected from the work you truly want to do.

  • Struggling with clarity, systems, or a clear plan to achieve your goals.

  • Letting limiting beliefs, projected fears, or family stories hold you back.

  • Playing small, staying safe, or holding onto work you no longer want to do or be known for.

  • Resenting the hustle but unsure how to move forward with ease and alignment.

Deeply transformative, powerfully productive, and fully supportive to align your mindset and elevate your business.

What You’ll Gain

This is not about doing more. It’s about doing what matters most.

Over six months, you’ll:

  • Refine Your Vision: Gain crystal-clear clarity on your goals and create a roadmap for success.

  • Build Confidence: Step into your role as the face of your business with authenticity and authority.

  • Attract Premium Clients: Master your messaging, branding, and marketing to draw in aligned opportunities.

  • Streamline Your Systems: Implement processes that free up your time and energy for high-value activities.

  • Overcome Mindset Blocks: Break through limiting beliefs and adopt an abundance mindset.

  • Reclaim Your Power: Set boundaries, redefine success, and build a business that aligns with your values.

  • “Prue forced me to refine my business goals, to put myself out there. I had retreated into my shell a bit and she pushed me back out. She gives you the tools and prompts you to refine your answers, but never takes over the process I wanted to be seen as someone credible who took her business seriously, even when I didn't really have a business at that point. I followed Prue's lead on that... stepping into that future you - the future version of yourself.

    JULIA FORTE, Photographer:

  • "Working with you is the only way I was able to bring my vision to life and I can't thank you enough!"

    CAT DUNN, Online Business Manager

  • "I just wanted to thank you so much for our session this morning. I honestly feel a huge weight has already shifted. I have felt stuck in a rut for such a long time but am now feeling inspired and motivated."

    ZOE LAWS, General Manager - The Agency

  • "I felt pretty confident that I'd get great photos but what also resonated with me was that she had a process for helping you go from an idea on what your personal brand is to taking that further and then walking alongside you as you step into that."

    SARAH LITTLE, Leadership Consultant

What’s Included:

  • For first 12 members - Deep-dive into your unique challenges and get tailored support for your goals.

  • Dedicated time to implement with expert input.

    • Week 1: Inner Transformation – Heal deep-rooted money and mindset blocks that limit your business success.

    • Week 2: Accountability & Breakout Rooms – Stay accountable to your money and business goals within a supportive community.

    • Week 3: Outer Expression – Confidently communicate your value, refine your personal brand, and step into your entrepreneurial power.

    • Week 4: Co-Working & Content Creation – Get hands-on with content and strategy to align your message with your brand.

  • Practical tools and connections to help grow your business and evolve your money mindset.

  • Strategic, big-picture sessions to map out your business growth and align with your financial and personal goals for 3 months.

    • Vision Board Workshop ($80 value)

    • Productize Your Purpose Workshop ($197 value)

    • Early Access to Retreats & Priority Booking for Photoshoots.

  • As part of the Evolve you’ll have the chance to be featured on the Seen and Heard podcast, sharing your business, mission, and story with Prue’s network of over 7,000 people. This exclusive PR opportunity is designed to amplify your voice, expand your reach, and elevate your brand.

  • COMMUNITY

    A safe, empowering space where your goals and visions are mirrored back to you.

    Share your deepest desires and real-life challenges, knowing you’re fully supported in a community that truly sees you.

  • SUPPORT

    Receive 1:1 guidance from Prue and the support of the group to overcome personal and professional blockages.

    Together, we work through what’s holding you back so you can move forward in life and business.

  • ACCOUNTABILITY

    With a dedicated tracking system and accountability from Prue, you’ll stay on track with your goals, knowing that your progress matters.

    Everything is written down with clear intentions to keep you aligned and focused on what truly matters.

  • COMMITMENT

    Saying “yes” to yourself means committing to your vision with a clear, adaptable roadmap.

    You’ll have the flexibility to evolve while staying aligned with your goals.

For Coaches, Consultants & Creative Entrepreneurs Ready to Lead with Purpose

  • Entrepreneurs who are the face of their business and want to confidently elevate their presence and impact.

  • Creatives and service-based professionals seeking to align their mindset with a business strategy that drives growth and fulfillment.

  • Business owners ready to break through limiting beliefs, especially around money, value, and self-worth, to create a business that feels aligned and abundant.

This program isn’t just about growing your business—it’s about evolving into the leader you’re meant to be, with a mindset and strategy that support long-term success.

Your fullest outward expression lies on the other side of understanding your inner purpose.

It cannot be figured out.

It can only be revealed.

Meet Your Mentor & Coach: Prue Aja

Prue Aja is a personal branding and business coach, motivational speaker, and ICF-accredited coach with over 300 hours of coaching and mentoring. With more than 20 years of experience guiding leaders and business owners, Prue specialises in helping entrepreneurs align their mindset, personal development, and business strategy to create lasting success.

Having started and successfully sold four different businesses, Prue combines her real-world entrepreneurial experience with her coaching expertise. She empowers creatives, coaches, and consultants to break free from limiting beliefs, align with their true potential, and build a business that flows effortlessly from a place of confidence and clarity.

Through her proven framework, Prue will help you create a personal brand and business that are expansive, aligned, and deeply impactful, allowing you to express your authentic self and reach new levels of success.

“She had a process for helping you go from an idea on what your business is to taking that further and then walking alongside you as you step into that.”
— Sarah Little

How to Go-To

Annual Membership

$4,000 for 12 months (save $800)

Includes:

  • Annual Bonus 90-minute strategy session with Prue

  • Founding Members Monthly 1:1 45 mins 

  • Bi-monthly group coaching sessions

  • Bi-monthly deep focus / co-creation sessions

  • Go-to Business Academy program (valued at $3000)

  • Bonus Vision board workshop ($80)

  • Bonus Productise your purpose ($197)

  • Exclusive early access to retreat

  • Priority booking for photoshoots

  • Add-on 1:1’s for a discounted hourly rate

Monthly Membership

$397/month for 6 months

Includes:

  • Founding Members Monthly 1:1 45 mins 

  • Bi-monthly group coaching sessions

  • Bi-monthly deep focus / co-creation sessions

  • Go-to Business Academy program (valued at $3000)

  • Bonus Vision board workshop ($80)

  • Bonus Productise your purpose ($197)

  • Exclusive early access to retreat

  • Priority booking for photoshoots

  • Add-on 1:1’s for a discounted hourly rate

Schedule A Call

Still unsure if this experience is right for you? Schedule a time to chat with Prue to learn more!

 FAQs

  • This is a 6-month membership with rolling enrollments, allowing you to join when you're ready.

  • Yes, with one month's notice on the pay as you go plan, but this program is designed to provide ongoing support for deep transformation. You will not be able to rejoin for another 12 months.

  • Weekly group calls (60-90 minutes) Wednesdays 9:30am - 10:30am.

    Monthly 1:1 coaching available on Tuesdays and Thursdays.

  • No problem. Just send me an email at: studio@prueaja.com or book a chat with me here.

“Prue was able to connect who I am and what I wanted to something tangible and bigger. 

I got confidence that I could do what I was doing, even though it was all still so new. She's so good at that. I always felt supported, never silly or self-conscious. I was walking into this whole new world with her by my side.

Grace Zielinski, Founder and award-winning IT executive