Are you ready to become The Go-To Leader in your industry?
Own Your Story,
Expertise, and Experience
and Be Paid to Be YOU.
The Go-To Business Academy gives you everything you need to be seen as the go-to expert, charge a premium, reclaim your time, and do more of what you love.
Next Cohort begins 5th February 2025
Let Me Guess...
There’s been a niggle inside you—a deep sense and knowing that you’re meant for more.
You found your way here for a reason, and it is time to step into your power.
The Go-To Business Academy is designed for coaches, consultants, and creative entrepreneurs like you to:
Nail your niche and confidently position yourself as the go-to expert, so clients see your value.
Charge premium prices while attracting aligned clients, so you work less and get paid your worth.
Create your signature scalable service and process, so clients know you’re the right choice.
Implement sustainable systems, so your business runs smoothly without burnout.
Reclaim your time and focus on what lights you up, so your work feels fulfilling.
This isn’t just a business course—it’s a transformative framework for achieving clarity, building confidence, and scaling your expertise into lasting freedom and impact.
You’re ready for this if you’re
Tired of feeling stuck, undervalued, and trapped in misaligned work while trading your time for money.
Struggling to attract ideal clients or confidently charge what you’re truly worth.
Overwhelmed by the demands of branding, marketing, and creating business systems.
Ready to show up authentically and align your work with your higher purpose.
Deeply transformative, powerfully productive, and fully supportive.
You’ve worked hard to get where you are, but something still feels misaligned.
For too long, you’ve been trading time for money, undervaluing your expertise, and struggling to show up authentically in your business. You’ve worked hard to get where you are, but something still feels misaligned.
The truth?
You didn’t go through what you went through just to suffer—your story holds the power to inspire and empower others.
Your experience, expertise, and essence are what make you unique. When aligned with a clear, Personal Brand they become your most powerful assets for creating impact, income, and freedom.
"Inspiration fuelled by strategy."
- Tara O’Hehir
"Fast-track your success with support."
- Anna Hamilton
“Holistic Approach for Long-Term Success”
-Bec Gallagher
That’s exactly what The EMERGE Method delivers
Imagine finally having clarity, confidence, and a step-by-step plan to:
Align your expertise, experience, and essence with a personal brand that feels authentic and magnetic.
Build scalable offers and systems that generate consistent income doing work you love.
Confidently step into your leadership, creating a lasting legacy and a life of freedom and fulfilment.
For over 20 years, I’ve only done work I love
with WHO I want,
WHEN I want,
and HOW I want.
From styling to photography to coaching, and scaling and selling multiple businesses, I’ve learned how to face fears, own my worth, and build a life of freedom and purpose.
As an independent parent, I relied on my business to provide stability and freedom, proving that you can get paid for being you and doing what you love.
Through this journey, I’ve discovered the power of a personal brand. When you align your story, expertise, and essence, you not only attract premium opportunities but also create trust, clarity, and confidence in your work.
I created The Go-To Business Academy to help you unlock this same freedom, fulfilment, and success—so you can work smarter, scale sustainably, and live life on your terms.
Specialities and Superpowers for:
Pricing and Packaging: Crafting irresistible offers that reflect your true value.
Styling and Presentation: Elevating your visual and professional presence for maximum impact.
Networking and Connecting: Building meaningful relationships and leveraging connections to open doors.
Systems and Processes: Creating streamlined workflows to save time and scale with ease.
Branding and Design: Developing standout, aligned personal brands that differentiate you in the market.
Storytelling: Helping you share your unique story in a way that resonates and inspires.
Intuitive and Psychic Abilities: Tapping into deeper insights to guide your decisions and growth.
Coaching and Breakthroughs: Identifying and overcoming the blocks holding you back from success.
Body Language Mastery: Reading and refining non-verbal cues for authenticity and truth.
Healing Trauma: Supporting you in addressing and transforming childhood wounds for personal growth.
Solo Parenting: Empowering strategies for thriving as an independent parent.
Travel Expertise: Navigating the world with confidence and adaptability.
Investing: Building financial security through smart, intentional investments.
Relationships: Creating deep, meaningful connections in all areas of life.
Vision Boarding & Goal Setting: Designing a clear, actionable roadmap for your dream life and business.
What You’ll Gain
This isn’t about doing more. It’s about doing what matters most.
Over six months, you’ll:
Refine Your Vision: Gain crystal-clear clarity on your goals and create a roadmap for success.
Build Confidence: Step into your role as the face of your business with authenticity and authority.
Attract Premium Clients: Master your messaging, branding, and marketing to draw in aligned opportunities.
Streamline Your Systems: Implement processes that free up your time and energy for high-value activities.
Overcome Mindset Blocks: Break through limiting beliefs and adopt an abundance mindset.
Reclaim Your Power: Set boundaries, redefine success, and build a business that aligns with your values.
RAVE REVIEWS
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"Step Into Your Future Self."
“Prue forced me to refine my business goals, to put myself out there. I had retreated into my shell a bit and she pushed me back out. She gives you the tools and prompts you to refine your answers, but never takes over the process I wanted to be seen as someone credible who took her business seriously, even when I didn't really have a business at that point. I followed Prue's lead on that... stepping into that future you - the future version of yourself.
JULIA FORTE, Photographer:
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"Bringing Visions to Life"
"Working with Prue is the only way I was able to bring my vision to life and I can't thank her enough!"
CAT DUNN, Online Business Manager
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"Weight Lifted, Motivation Restored"
"I just wanted to thank you so much. I honestly feel a huge weight has already shifted. I have felt stuck in a rut for such a long time but am now feeling inspired and motivated."
ZOE LAWS, General Manager - The Agency
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From Idea to Action
"I felt confident I’d get great results, but what truly stood out was Prue’s process—helping you take your personal brand from just an idea to a fully realised vision, while walking alongside you as you step into it."
SARAH LITTLE, Leadership Consultant
“The privilege of a lifetime is to become who you truly are.”
— Carl Jung
Everything you get inside the Go-To Academy
Module One
ENHANCE
Gaining Clarity and Building a Success Mindset
In Module 1, you’ll uncover your unique story, purpose, and goals. This is where we set the foundation for your personal brand by gaining clarity on what truly matters and shifting your mindset to support your vision.
Inside this module, you’ll:
Discover Your Purpose: Identify the key values, experiences, and goals that align with your higher self.
Break Through Limiting Beliefs: Reframe self-doubt and build a resilient mindset for success.
Clarify Your Vision: Craft a clear picture of your personal and professional goals.
Set Intentional Goals: Align your actions with your big-picture vision.
Create Your Foundation: Lay the groundwork for your personal brand strategy.
Module Two
EVOLVE
Strategising and Aligning Expertise with Premium Offers
In Module 2, you’ll align your expertise and experience with premium services that showcase your value and meet the needs of your ideal clients.
Inside this module, you’ll:
Define Your Signature Offer: Build services that align with your expertise and attract premium clients.
Nail Your Niche: Get crystal-clear on who you serve and how you serve them.
Craft Your Value Proposition: Communicate your unique value with clarity and confidence.
Build a Pricing Strategy: Confidently set premium prices that reflect your worth.
Align with Your Ideal Clients: Identify and attract the people who need your services most.
Module Three
EMBODY
Developing Your Authentic Personal Brand
In Module 3, you’ll build a personal brand that’s magnetic, memorable, and aligned with your essence.
Inside this module, you’ll:
Create Your Brand Identity: Develop a cohesive and authentic look, tone, and presence.
Master Storytelling: Learn to share your story in a way that resonates and inspires.
Refine Your Messaging: Clearly articulate who you are, what you do, and why it matters.
Show Up Authentically: Build confidence in presenting yourself to your audience.
Develop Visual Assets: Use professional tools like Canva to create standout brand visuals.
Module Four
EXPAND
Building Scalable Systems and Offers for Consistent Growth
In Module 4, you’ll set up systems and strategies that allow you to grow your business without sacrificing your freedom.
Inside this module, you’ll:
Streamline Processes: Automate repetitive tasks to save time and focus on what matters most.
Build Scalable Offers: Create courses, group programs, or memberships to expand your impact.
Set Up Sales Funnels: Develop simple but effective systems for lead generation and sales.
Use AI-Powered Tools: Leverage automation to simplify workflows and enhance client experience.
Maximize Your Time: Build a business that works for you, not the other way around.
Module Five
EMERGE
Sustaining Impact, Scaling Influence, and Leading with Freedom
In Module 5, you’ll step into your role as a thought leader, ensuring long-term freedom and legacy-driven success.
Inside this module, you’ll:
Refine Your Long-Term Vision: Set goals for continued growth and legacy-building.
Build Visibility: Position yourself as a trusted authority in your industry.
Lead with Confidence: Step into leadership roles with ease and authenticity.
Scale Your Impact: Expand your influence through speaking, coaching, or consulting.
Sustain Freedom: Create systems that allow you to work on your terms while scaling.
Who You Will Become…
By being a part of the Go-To Academy you’ll step into your role as a confident, magnetic leader who is recognised as the go-to expert in your industry.
You’ll have the clarity, tools, and systems to align your business with your purpose, attract premium clients, and create a life of freedom, fulfilment, and legacy.
What’s Included:
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For first 12 members - Deep-dive into your unique challenges and get tailored support for your goals.
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Dedicated time to implement with expert input.
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Week 1: Inner Transformation – Heal deep-rooted money and mindset blocks that limit your business success.
Week 2: Accountability & Breakout Rooms – Stay accountable to your money and business goals within a supportive community.
Week 3: Outer Expression – Confidently communicate your value, refine your personal brand, and step into your entrepreneurial power.
Week 4: Co-Working & Content Creation – Get hands-on with content and strategy to align your message with your brand.
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Practical tools and connections to help grow your business and evolve your money mindset.
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Strategic, big-picture sessions to map out your business growth and align with your financial and personal goals for 3 months.
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Vision Board Workshop ($80 value)
Productize Your Purpose Workshop ($197 value)
Early Access to Retreats & Priority Booking for Photoshoots.
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As part of the Evolve you’ll have the chance to be featured on the Seen and Heard podcast, sharing your business, mission, and story with Prue’s network of over 7,000 people. This exclusive PR opportunity is designed to amplify your voice, expand your reach, and elevate your brand.
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COMMUNITY
A safe, empowering space where your goals and visions are mirrored back to you.
Share your deepest desires and real-life challenges, knowing you’re fully supported in a community that truly sees you.
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SUPPORT
Receive 1:1 guidance from Prue and the support of the group to overcome personal and professional blockages.
Together, we work through what’s holding you back so you can move forward in life and business.
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ACCOUNTABILITY
With a dedicated tracking system and accountability from Prue, you’ll stay on track with your goals, knowing that your progress matters.
Everything is written down with clear intentions to keep you aligned and focused on what truly matters.
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COMMITMENT
Saying “yes” to yourself means committing to your vision with a clear, adaptable roadmap.
You’ll have the flexibility to evolve while staying aligned with your goals.
For Coaches, Consultants & Creative Entrepreneurs Ready to Lead with Purpose
Entrepreneurs who are the face of their business and want to confidently elevate their presence and impact.
Creatives and service-based professionals seeking to align their mindset with a business strategy that drives growth and fulfillment.
Business owners ready to break through limiting beliefs, especially around money, value, and self-worth, to create a business that feels aligned and abundant.
This program isn’t just about growing your business—it’s about evolving into the leader you’re meant to be, with a mindset and strategy that support long-term success.
Your fullest outward expression lies on the other side of understanding your inner purpose.
It cannot be figured out.
It can only be revealed.
Meet Your Mentor & Coach: Prue Aja
Prue Aja is a personal branding and business coach, motivational speaker, and ICF-accredited coach with over 300 hours of coaching and mentoring. With more than 20 years of experience guiding leaders and business owners, Prue specialises in helping entrepreneurs align their mindset, personal development, and business strategy to create lasting success.
Having started and successfully sold four different businesses, Prue combines her real-world entrepreneurial experience with her coaching expertise. She empowers creatives, coaches, and consultants to break free from limiting beliefs, align with their true potential, and build a business that flows effortlessly from a place of confidence and clarity.
Through her proven framework, Prue will help you create a personal brand and business that are expansive, aligned, and deeply impactful, allowing you to express your authentic self and reach new levels of success.
“She had a process for helping you go from an idea on what your business is to taking that further and then walking alongside you as you step into that.”
How to Join Go-To Academy
Intimate Group Coaching and Mentoring
Limited Places
Includes:
Founding Members Monthly 1:1 45 mins
Bi-monthly group coaching sessions
Bi-monthly deep focus / co-creation sessions
Go-to Business Academy program (valued at $3000)
Bonus Vision board workshop ($80)
Bonus Productise your purpose ($197)
Exclusive early access to retreat
Priority booking for photoshoots
Add-on 1:1’s for a discounted hourly rate
Upfront Payment
$2,497 for 6 months (save $485)
Monthly Payment
$497/month for 6 months
Your Success is Guaranteed
Your journey should feel aligned every step of the way.
1:1 Strategy Session Guarantee
If you feel the program isn’t working for you after 30 days, we’ll schedule a 1:1 strategy session (valued at $595) to refine your approach.
Flexible Cancellation Policy
Cancel your membership anytime with 30 days’ notice. Please note, if you choose to cancel, you will not have the opportunity to rejoin the program for 12 months.
FAQs
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This is a 6-month program with the option to continue on for support, accountability and community.
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Yes, with one month's notice on the pay as you go plan, but this program is designed to provide ongoing support for deep transformation. You will not be able to rejoin for another 12 months.
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Weekly group calls AEDT
Coaching and mentoring (60-90 minutes)
Deep focus session 9:30 am - 12pm
Wednesdays 9:30am - 10:30am.
Monthly 1:1 coaching available on Tuesdays and Thursdays.
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No problem. Just send me an email at: studio@prueaja.com or book a chat with me here.
“Prue was able to connect who I am and what I wanted to something tangible and bigger.
I got confidence that I could do what I was doing, even though it was all still so new. She's so good at that. I always felt supported, never silly or self-conscious. I was walking into this whole new world with her by my side.
Grace Zielinski, Founder and award-winning IT executive
Schedule A Call
Still unsure if this experience is right for you? Schedule a time to chat with Prue to learn more!