Are you ready to own your Story,

Expertise, and Experience

and Be Paid to Be YOU?

Be known as the go-to expert, charge a premium, reclaim your time, and do more of what you love.

Next Cohort begins 5th February 2025

Let me guess..

There's a deep sense inside you—a knowing that you're meant for more. You've worked hard to get where you are, but something still feels misaligned.

You’re Ready for This If You’re…

  • Tired of Feeling Stuck: Undervalued and trapped in misaligned work while trading your time for money.

  • Struggling to package and price your offerings: Finding it hard to confidently charge what you’re truly worth

  • Overwhelmed by Business Demands: Juggling branding, marketing, and creating effective business systems.

  • Eager to Show Up Authentically: Aligning your work with your higher purpose and authentic self and energy.

But here's the truth:

You didn't go through what you did just to suffer—your gifts holds the power to inspire and empower others. Your unique experience, expertise, and essence, when aligned with a clear personal brand, become your most powerful assets for creating impact, income, and freedom.

Imagine Having…

  • Alignment with Your Personal Brand: Merge your expertise, experience, and essence into a personal brand that feels authentic and magnetic.

  • Scalable Offers and Systems: Build services and processes that generate consistent income while allowing you to do work you love.

  • Confident Leadership: Step into your leadership role, creating a lasting legacy and a life of freedom and fulfillment.

This isn’t just a business course—it’s a transformative framework for achieving clarity, building confidence, and scaling your expertise into lasting freedom and impact.

The Go-To Academy is designed for coaches, consultants, and creative entrepreneurs like you to:

  • Nail your niche and confidently position yourself as the go-to expert, so clients see your value.

  • Charge premium prices while attracting aligned clients, so you work less and get paid your worth.

  • Create your signature scalable service and process, so clients know you’re the right choice.

  • Implement sustainable systems, so your business runs smoothly without burnout.

  • Reclaim your time and focus on what lights you up, so your work feels fulfilling.

This isn’t just a business course—it’s a transformative framework for achieving clarity, building confidence, and scaling your expertise into lasting freedom and impact.

For Coaches, Consultants & Creative Entrepreneurs Ready to Lead with Purpose

  • Entrepreneurs who are the face of their business and want to confidently elevate their presence and impact.

  • Creatives and service-based professionals seeking to align their mindset with a business strategy that drives growth and fulfillment.

  • Business owners ready to break through limiting beliefs, especially around money, value, and self-worth, to create a business that feels aligned and abundant.

This program isn’t just about growing your business—it’s about evolving into the leader you’re meant to be, with a mindset and strategy that support long-term success.

From styling and photography to coaching and scaling multiple businesses, I've learned to face fears, own my worth, and build a life of freedom and purpose.

My Journey

As an independent parent, I relied on my business to provide both stability and freedom, proving that you can indeed get paid for being yourself and doing what you love. This journey led me to discover the power of a personal brand. Aligning your story, expertise, and essence not only attracts premium opportunities but also fosters trust, clarity, and confidence in your work.

Hi, I'm Prue Aja,

the founder of the Go-To Business Academy. With over 20 years of experience, I've dedicated my career to only doing work I love

with WHO I want,

WHEN I want,

and HOW I want.

I created the Go-To Academy to help coaches, consultants, and creative entrepreneurs have the same freedom, fulfillment, and success I achieved. My goal is to empower you to:

  • Work Smarter: Implement strategies that save time and increase efficiency.

  • Scale Sustainably: Grow your business without sacrificing your well-being.

  • Live on Your Terms: Build a life and business that align with your personal values and aspirations.

What I Bring to the Table

  • Entrepreneurial Success: Successfully started and sold four different businesses.

  • Coaching Expertise: ICF-accredited coach with over 300 hours of coaching and mentoring.

  • Proven Framework: Combines real-world entrepreneurial experience with coaching techniques to help you break free from limiting beliefs and align with your true potential.

  • Holistic Approach: Focuses on mindset, personal development, and business strategy to create lasting success.

“The privilege of a lifetime is to become who you truly are.”

— Carl Jung

"Inspiration fuelled by strategy."

- Tara O’Hehir

"Fast-track your success with support."

- Anna Hamilton

“Holistic Approach for Long-Term Success”

-Bec Gallagher

The Element Framework

(Helping you embody your essence and elevate your personal brand from the inside out.)

Through my proven Element Framework, I help you create a personal brand and business that is expansive, aligned, and deeply impactful. This allows you to express your authentic self and reach new levels of success, ensuring that your business flows effortlessly from a place of confidence and clarity.

Deeply transformative, powerfully productive, and fully supportive.

Everything you get inside the Go-To Academy

Module One

ENHANCE

Clarity and Success Mindset

Uncover your unique story, purpose, and goals. This is where we set the foundation for your personal brand by gaining clarity on what truly matters and shifting your mindset to support your vision.

Inside this module, you’ll:

  • Discover Your Purpose: Identify the key stories, experiences, and expertise that align with your higher self.

  • Break Through Limiting Beliefs: Reframe self-doubt and build a resilient mindset for success.

  • Clarify Your Vision: Craft a clear picture of your personal and professional way of being.

  • Set Intentional Habits: Align your actions with your big-picture vision.

  • Create Your Foundation: Lay the groundwork for your personal brand strategy.

Module Two

EVOLVE

Strategise and Align Expertise with Premium Offers.

Align your expertise and experience with premium services that showcase your value and meet the needs of your ideal clients.

Inside this module, you’ll:

  • Define Your Signature Offer: Build services that align with your expertise and attract premium clients.

  • Nail Your Niche: Get crystal-clear on who you serve and how you serve them.

  • Craft Your Value Proposition: Communicate your unique value with clarity and confidence.

  • Build a Pricing Strategy: Confidently set premium prices that reflect your worth.

  • Align with Your Ideal Clients: Identify and attract the people who need your services most.

Module Three

EMBODY

Developing Your Authentic Personal Brand


Build a personal brand that’s magnetic, memorable, and aligned with your essence.

Inside this module, you’ll:

  • Create Your Brand Identity: Develop a cohesive and authentic look, tone, and presence.

  • Master Storytelling: Learn to share your story in a way that resonates and inspires.

  • Refine Your Messaging: Clearly articulate who you are, what you do, and why it matters.

  • Show Up Authentically: Build confidence in presenting yourself to your audience.

  • Develop Visual Assets: Use professional tools like Canva to create standout brand visuals.

Module Four

EXPAND

Scalable Systems for Consistent Growth


Set up systems and strategies that allow you to grow your business without sacrificing your freedom.

Inside this module, you’ll:

  • Streamline Processes: Automate repetitive tasks to save time and focus on what matters most.

  • Build Scalable Offers: Create courses, group programs, or memberships to expand your impact.

  • Set Up Sales Funnels: Develop simple but effective systems for lead generation and sales.

  • Use AI-Powered Tools: Leverage automation to simplify workflows and enhance client experience.

  • Maximise Your Time: Build a business that works for you, not the other way around.

Module Five

EMERGE

Sustaining Impact, Scaling Influence, and Leading with Freedom


Step into your role as a thought leader, ensuring long-term freedom and legacy-driven success.

Inside this module, you’ll:

  • Refine Your Long-Term Vision: Set goals for continued growth and legacy-building.

  • Build Visibility: Position yourself as a trusted authority in your industry.

  • Lead with Confidence: Step into leadership roles with ease and authenticity.

  • Scale Your Impact: Expand your influence through speaking, coaching, or consulting.

  • Sustain Freedom: Create systems that allow you to work on your terms while scaling.

Who You Will Become…

By being a part of the Go-To Academy you’ll step into your role as a confident, magnetic leader who is recognised as the go-to expert in your industry.

You’ll have the clarity, tools, and systems to align your business with your purpose, attract premium clients, and create a life of freedom, fulfilment, and legacy.

What’s Included:

  • For first 12 members - Deep-dive into your unique challenges and get tailored support for your goals.

  • Dedicated time to implement with expert input.

    • Week 1: Inner Transformation – Heal deep-rooted money and mindset blocks that limit your business success.

    • Week 2: Accountability & Breakout Rooms – Stay accountable to your money and business goals within a supportive community.

    • Week 3: Outer Expression – Confidently communicate your value, refine your personal brand, and step into your entrepreneurial power.

    • Week 4: Co-Working & Content Creation – Get hands-on with content and strategy to align your message with your brand.

  • Practical tools and connections to help grow your business and evolve your money mindset.

  • Strategic, big-picture sessions to map out your business growth and align with your financial and personal goals for 3 months.

    • Vision Board Workshop ($80 value)

    • Productize Your Purpose Workshop ($197 value)

    • Early Access to Retreats & Priority Booking for Photoshoots.

  • As part of the Evolve you’ll have the chance to be featured on the Seen and Heard podcast, sharing your business, mission, and story with Prue’s network of over 7,000 people. This exclusive PR opportunity is designed to amplify your voice, expand your reach, and elevate your brand.

  • COMMUNITY

    A safe, empowering space where you’re supported in a community that truly sees you.

  • SUPPORT

    Receive 1:1 guidance from Prue to work through what’s holding you back so you can move forward in life and business.

  • ACCOUNTABILITY

    With a dedicated tracking system and accountability to keep you aligned and focused on what truly matters.

  • COMMITMENT

    Saying “yes” to yourself means committing to your vision with a clear, adaptable roadmap.

RAVE REVIEWS

  • "Step Into Your Future Self."

    “Prue forced me to refine my business goals, to put myself out there. I had retreated into my shell a bit and she pushed me back out. She gives you the tools and prompts you to refine your answers, but never takes over the process I wanted to be seen as someone credible who took her business seriously, even when I didn't really have a business at that point. I followed Prue's lead on that... stepping into that future you - the future version of yourself.

    JULIA FORTE, Photographer:

  • "Bringing Visions to Life"

    "Working with Prue is the only way I was able to bring my vision to life and I can't thank her enough!"

    CAT DUNN, Online Business Manager

  • "Weight Lifted, Motivation Restored"

    "I just wanted to thank you so much. I honestly feel a huge weight has already shifted. I have felt stuck in a rut for such a long time but am now feeling inspired and motivated."

    ZOE LAWS, General Manager - The Agency

  • From Idea to Action

    "I felt confident I’d get great results, but what truly stood out was Prue’s process—helping you take your personal brand from just an idea to a fully realised vision, while walking alongside you as you step into it."

    SARAH LITTLE, Leadership Consultant

Your fullest outward expression lies on the other side of understanding your inner purpose.

It cannot be figured out.

It can only be revealed.

Meet Your Mentor & Coach: Prue Aja

Prue Aja is a personal branding and business coach, motivational speaker, and ICF-accredited coach with over 300 hours of coaching and mentoring. With more than 20 years of experience guiding leaders and business owners, Prue specialises in helping entrepreneurs align their mindset, personal development, and business strategy to create lasting success.

Having started and successfully sold four different businesses, Prue combines her real-world entrepreneurial experience with her coaching expertise. She empowers creatives, coaches, and consultants to break free from limiting beliefs, align with their true potential, and build a business that flows effortlessly from a place of confidence and clarity.

Through her proven framework, Prue will help you create a personal brand and business that are expansive, aligned, and deeply impactful, allowing you to express your authentic self and reach new levels of success.

“She had a process for helping you go from an idea on what your business is to taking that further and then walking alongside you as you step into that.”
— Sarah Little

How to Join

Go-To Academy

Intimate Group Coaching and Mentoring

Limited Places

Includes:

  • Founding Members - Monthly 1:1 - 45 mins 

  • Bi-monthly group coaching sessions 60 minutes.

  • Bi-monthly deep focus / co-creation sessions 2.5 hours.

  • Go-to Business Academy program (valued at $3000)

  • Bonus Vision board workshop ($80)

  • Bonus Productise your purpose ($197)

  • Exclusive early access to retreat

  • Priority booking for photoshoots

  • Add-on 1:1’s for a discounted hourly rate

Upfront Payment

$2,497 for 6 months (save $485)

Monthly Payment

$497/month for 6 months

Your Success is Guaranteed

Your journey should feel aligned every step of the way.

1:1 Strategy Session Guarantee

If you feel the program isn’t working for you after 30 days, we’ll schedule a 1:1 strategy session (valued at $595) to refine your approach.

Flexible Cancellation Policy

Cancel your membership anytime with 30 days’ notice. Please note, if you choose to cancel, you will not have the opportunity to rejoin the program for 12 months.

 FAQs

  • This is a 6-month program with the option to continue on for support, accountability and community.

  • Yes, with one month's notice on the pay as you go plan, but this program is designed to provide ongoing support for deep transformation. You will not be able to rejoin for another 12 months.

  • Weekly group calls AEDT

    Coaching and mentoring (60-90 minutes)

    Deep focus session 9:30 am - 12pm

    Wednesdays 9:30am - 10:30am.

    Monthly 1:1 coaching available on Tuesdays and Thursdays.

  • No problem. Just send me an email at: studio@prueaja.com or book a chat with me here.

“Prue was able to connect who I am and what I wanted to something tangible and bigger. 

I got confidence that I could do what I was doing, even though it was all still so new. She's so good at that. I always felt supported, never silly or self-conscious. I was walking into this whole new world with her by my side.

Grace Zielinski, Founder and award-winning IT executive

Schedule A Call

Still unsure if this experience is right for you? Schedule a time to chat with Prue to learn more!