The Go-To Photographer is a business course designed to take you from “the stressed out and struggling photographer” to “The Go-To Photographer” shooting what you love, attracting dream clients and a 6-figure income.
You are here because…
You take amazing photos but don't know where to find paying clients.
You get a few email enquiries, but after sending your reply, they ghost you.
You feel awkward on the phone when the pricing question comes up. Panic mode sets in, you offer a discount, and you kick yourself later when the job runs at a loss.
You get to the end of a month or financial year having spent thousands on equipment, only to find your income would be the same as a minimum wage.
You end up working late or spend your weekend's editing and feel frustrated because you’re not getting paid well - this is not the lifestyle you dreamt of.
If any of this sounds familiar, I want you to know that it’s 100% possible to create a thriving, sustainable business. I know this because I’ve been exactly where you are now. That's why I have created a proven framework to help you live the lifestyle you really want.
Imagine if...
You were booked out 3 months in advance and had a waitlist ready to go for the next quarter.
You are working with clients you love that give you the creative freedom to design their photoshoot.
You had a thriving and sustainable business that allows you to live a flexible and free lifestyle.
You had a business coach to help you with any questions as they arise and a community of industry photographers to turn to for tips and tricks.
You had email templates that converted enquiries into sales.
You had pricing and packages ready to go, resulting in being able to quote in under 5 minutes and clients confirming with a deposit within 48 hours.
When you implement my proven framework...
YOU GO FROM THIS:
Attracting the wrong clients who don't value your work or you end up shooting jobs that don't interest you.
Underselling yourself and not knowing how much to charge for your work.
You are working late nights and weekends to get everything done.
TO THIS:
Attracting clients you love working with, that value your work and consistently come back to you.
Clearly defined pricing and packages, so you can quote and book clients quickly.
Systems in place to efficiently get everything done and gain balance back in your life.
Ready to go from stressed out and struggling to successful and thriving?
Need someone who's "been there, done that" to guide the way?
I have created The Go-To Photographer framework for you!
You are here because…
So, what is the 'Go-To' photographer framework?
The 6-figure income framework is a 6-module coaching program run over 12 weeks. It teaches you how to create a vision, set goals for your business, know your finances, build efficient systems, and start attracting dream clients through effective marketing strategies.
After 10 years and thousands of dollars spent on business courses and coaches, I have never found anyone who understood exactly how to run a photography business. This course teaches you how to create a sustainable, successful photography business with consistent, full-time work and a 6-figure income - so you know where and when your next $ is coming from.
By the end of the program, you will have…
- Clearly defined goals, know how much to charge and how much you need to work.
- Systems, processes and templates in place to save hours of work.
- A marketing action plan that builds solid relationships and results in people consistently referring you for work.
No more struggling. No more worrying. No more wasting time.
Here’s how the program breaks down…
Module 1 - Mindset
A successful business starts with a positive mindset. As your business is a huge part of your life, you should aim to create a model that supports your lifestyle and a healthy balance.
In module one, you’re going to:
Create personal goals and a vision for your business.
Define your values and how you can attract clients with similar values to you so you can enjoy working together.
Get clear on your unique selling point, your niche and be the Go-To photographer for what you love to shoot.
Module 2 - branding
Create a brand that speaks to your clients and shows the world what you have to offer.
In module two, you’re going to:
Refine your brand and your messaging.
Create visual consistency across your brand and folio.
Discover who your target audience is and how to connect with them.
module 3 - money
The purpose of this course is to create a 6-figure business and flexible lifestyle with the freedom to do what you want when you want. Therefore you need to get clear about money.
In module three, you’re going to:
Work out your personal and business budget for the lifestyle you want.
Design clear and considered packages that are easy to quote and your clients will love.
Set targets and goals for your business, so you know how much you want to work and get paid for every minute of it.
module 4 - clients
The goal here is to make your service as streamlined and efficient as possible, so your clients won’t want to go anywhere else.
In module four, you’re going to:
Create a client experience that will make your service memorable and attract new enquiries.
Learn how to convert enquiries into bookings with email templates and sales processes.
Have contract templates and a process for clearly defined boundaries, so you get paid on time and secure your copyright.
module 5 - creative process
Your client is excited to be working with you, so now you need to come up with the goods.
In module five, you’re going to:
Set up your back end systems and workflow to know where you stand every step of the way.
Create the perfect photoshoot brief, so you and the client have a clear vision for the outcome.
Streamline your work process to make the most of the time and increase your profit margins.
module 6 - marketing
It’s important to learn how to market yourself with confidence and grow your network.
To do this, you need to define the right digital marketing platforms and implement effective strategies to attract the perfect clients.
In module six, you’re going to:
Create your marketing foundations to have consistency across all platforms.
Build business partnerships to have jobs consistently referred to you.
Discover 3 proven marketing platforms that will grow your business and increase your profits.
We've built implementation into the curriculum to make sure you reach the finish line...
COACHING
Fortnightly live group coaching sessions to answer all of your questions and keep you accountable.
SUCCESS PATH
A proven 6-step framework to a thriving business, including an online course, workbooks and videos.
COMMUNITY
Fortnightly digital co-working sessions with other photographers. A place to share your journey and create a supportive network of like-minded professionals.
TEMPLATES
Email, contract and workflow templates that make the admin side of things easy, so you can get your business working quickly.
Have we met?
I'm Prue Aja.
I'm Prue Aja, and I built a 6-figure thriving photography business within 24 months of graduating from university as an independent mum!
My goal is to empower photographers who have incredible skills to live a life of flexibility and freedom.
I know all too well the struggles of finding a mentor (I’ve still never found one) and spent tens of thousands of dollars on business coaches and courses who never quite understood the costs and struggle of running a photography business.
I couldn't get advice anywhere, so I have created my own formula using tried and tested processes that have allowed me to create a business with consistent, well-paid work and raving clients.
I want to share this system with you! There are over 2 million small businesses in Australia, and they all need photos and content; there is plenty of work out there for you, and I’m going to help you get it.
Previously I'd have so many little jobs on the go at once I'd get confused what stage each job was at. By the end of the month I was only making enough money to get by. From implementing Prue's workflow I can manage my hours during the week, have claimed back my weekends and making more money than I ever have.
- Michelle Jarni
Since working with Prue, I have become more confident with the administration of my business.
This has lead to successfully transforming the way that I work, enabling a more economical and productive workflow.
I have also begun booking a lot more clients who align with my values and style, making space for shooting more of what I love.
I can’t thank Prue enough and highly recommend her to anyone who is considering taking this course.
- Cat Black Photography
